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Hello there!

I’m Andrea Maria Bianchi, a Milan based tech tinkerer, who worked both as a web and digital designer and as a campaign developer.

I’m a creative person, able to solve problems and find solutions even under stress. I love to work in teams and I’m good in finding mediation and compromise when necessary.

When I’m not working I spend my time reading, playing videogames, watching movies, sports, TV series and surfing the web for new and exciting stuff. I’m a hard worker but always looking for new adventures, fun, and a good chat.

Professional experience

Yoox Net-A-Porter Group
July 2021 – today
Marketing producer and campaign developer

  • Creation and optimization of CRM campaigns, with a strong focus on newsletters, with the ability to tailor and enhance marketing email campaigns for maximum effectiveness.
  • Creation and development of push notifications campaigns
  • Management of internal desktop and mobile banners for yoox.com

Project leader for the newsletter layout redesign for yoox.com. By streamlining the layout and the creation process, I aimed to maximize efficiency, improve performance, and boost deliverability, by optimizing both the newsletters and the workflow behind them. Combining my experience in email campaign management with my expertise in HTML and CSS, I implemented solutions that enhanced both design and functionality. As a result, newsletters achieved a 16% boost in click-through rates, a 22% decrese in email bounce rates and a 30% reduction in development time. Additionally, I improved email rendering across different devices by carefully implementing support for dark mode while preserving backwards compatibility with legacy email clients.

 

Ninetynine Srl
Sep 2017 – July 2021
Web designer

  • Graphic design and development for digital advertising campaigns.
  • Web design and website development.
  • Website creation and management using WordPress.

Designed and developed websites for major events such as the Acea Run Rome The Marathon, as well as various event locations.

Additionally, I’ve created various digital campaigns for well known brands like PlayStation and Motorola aiming enhancing their visibility and engagement.

 

Tcommunication Srl
June 2016 – July 2021
Digital and web designer

  • Graphic design and development for digital advertising campaigns
  • Creative concept development
  • UI and UX design
  • Web design and website development.
  • Website creation and management using WordPress.
  • Creation of marketing emails

Contributed to the development of websites and newsletter campaigns for various brands, including Mitsubishi Electric, Samsung, and multiple real estate initiatives in Northern Italy.

Designed user interfaces for several B2B and B2C web applications, focusing on usability and user experience.

Skills

  • Web design
  • Graphic design
  • Digital Design
  • UI and UX design
  • Website management & tool integration
  • CRM campaign development
  • Email campaigns
  • Email development
  • Push notification campaigns

Tool & Techs proficency

  • Adobe suite
    • Photoshop
    • Illustrator
    • Indesign
    • Animate
  • Figma
  • HTML
  • CSS
  • Javascript
  • WordPress
  • Campaign management tools
    • Oracle Responsys
    • Swrve
    • Beehiiv
  • Office suite
    • Excel
    • Word
    • Powerpoint
  • Google web designer
  • Project management tools
    • Jira
    • Trello
  • Form and survey builders
    • Typeform
    • Google form
    • Youform

Languages

  • Italian (mother tongue)
  • English (C1 level)

Education

Politecnico di Milano
Bachelor’s degree in Communication Design
Thesis: The role of the family in advertising communication
2012-2017

 

Liceo Scientifico tecnologico diploma at ITIS Feltrinelli
2007-2012